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COVID-19 Friendly Micro-Experiences for the Holidays

In January of 2021, experiential marketing tactics, affectionately known as Micro-Experiences, were taking the retail world by storm across all industries. It was widely understood that the way to bond with your customers, both prospective and recurring, was to provide a meaningful and memorable in-store experience. With the coronavirus pandemic taking a worldwide stage in…

3 Overlooked Reasons Your Labor Costs Keep Increasing 

In a time where industry standards and strategies are changing almost weekly, labor costs continue to rise, bringing headaches to the minds of grocery industry leaders and management teams alike. Many grocers tend to think too big picture when it comes to finding solutions for increasing labor costs. In reality, some of the easiest ways…

The Best COVID-19 (and Beyond!) Signage for Grocers

The COVID-19 outbreak has disrupted the grocery and retail industry beyond measure. Among the many internal, operational, and physical changes is new in-store signage dictating social distancing requirements, one-way aisles, and other precautionary measures to keep shoppers safe.  Though grocery stores experienced a decline in in-store shopping visits with more consumers choosing to shop online,…

Online Grocery Sales Dip for First Time Since COVID-19

According to the most recent Brick Meets Click + Mercatus Grocery Shopping Survey, grocery e-commerce orders for pickup and delivery have finally hit a decline after four months of continuous growth in response to fear of in-store shopping due to the coronavirus pandemic.  The August 2020 e-commerce grocery sales totaled $5.7 billion, an approximate 20%…

How the Coronavirus Has Impacted the Digital Grocery Space

Since the pandemic made its way to the U.S. in mid-March, consumers have grown accustomed to their grocers adapting and changing at a much faster pace than the years before. In fact, before March, much of grocery innovation had remained the same for the better part of the last two decades.  However, with stay-at-home orders…

Meat and Produce Sales Continue Double-Digit Growth

The coronavirus has impacted every industry in one way or another, some positively, and some negatively. The grocery industry has found themselves caught in the middle. While there have been challenges with changing the in-store landscape and experience, the grocery industry has seen record setting sales in many departments. It’s safe to assume that the…

COVID-19’s Impact on Retail Grocery

We recently teamed up with our partners at Agilence, Inc. to gather data from decision-makers in the grocery industry about how COVID-19 has impacted their business, how they’ve managed this change, and what plans they have in place for a post-pandemic world.  With the Agilence team, we developed a brief survey that we shared with…

Reinventing Grocery | Your Hero Associates

This week’s blog post is the last in a series taken from our webinar and eBook, Reinventing Grocery | The Timeline to the New Normal. To read the first, second, and third parts of the series in Reinventing Grocery: The Timeline to the New Normal, please click here and look for the posts titled “Reinventing…

Reinventing Grocery | The New Shopper

This week’s blog post is the third in a series taken from our webinar and eBook, Reinventing Grocery | The Timeline to the New Normal. To read the first and second parts of the series in Reinventing Grocery: The Timeline to the New Normal, please click here and look for the posts titled “Reinventing Grocery.”…

Reinventing Grocery: The Pressure to Replenish

This week’s blog post is the second in a series taken from our webinar and eBook, Reinventing Grocery | The Timeline to the New Normal. To read the first and third parts of the series in Reinventing Grocery: The Timeline to the New Normal, please click here and look for the posts titled “Reinventing Grocery.”…