Shopping Trends

Effects of Expiration Dates on Purchasing Decisions

Recent research found 51% of shoppers expect a remaining shelf life of eight (8) or more days if paying full price for perishable food products, while 73% said they expected at least 15 days on non-perishable (center store grocery, OTC/Vitamin) products. The study done by UW-Whitewater in partnership with Date Check Pro provides grocers with a rare insight into how expiration dates and shelf life impact a shopper’s willingness to pay.

Comparing Top Markdown Methods for Short Dated Inventory

When it comes to choosing how a store, or even if, a store should markdown products expiring soon, there are many options to choose from and factors to consider. Are your shoppers drawn by big savings, or is the focus more on an upscale shopping experience? How much product will need to be marked down in any given week? Will you use the same strategy across all departments, or vary it based on storage requirements? Just to name few.

meat department

3 Drivers of Grocery Differentiation and an Important First Step to Change

In today’s rapidly-changing grocery environment, supermarkets––especially those in high-competition areas––are investing in new ways to stand out and provide a unique experience for customers.

Of course, taking any significant step in a new direction can bring just as much anxiety as it does excitement. Company leaders want to make sure they’re investing in more than just hype. They need to make decisions informed by hard data and reliable market intelligence.

shopping carts

4 Ways Grocers Can Prepare Their Stores for Online Grocery Shopping

Although many still characterize online grocery shopping as “niche” activity, recent numbers suggest it’s about to grow very soon and likely very rapidly. a January report from Toronto-based ecommerce platform provider Unata found that one in three U.S. consumers intends on grocery shopping online this year––up 64% compared to those who actually did shop for food items online the year before.

Pretzel Snack

3 Consumer Trends Set to Impact Grocery Inventory in 2018

Consumer trends are a strong force in influencing grocery store inventory from year to year––something inventory managers need to keep their finger on. Unfortunately, finding the time to pick through market research is easier said than done for busy store leaders.

To help you paint a clearer picture for the rest of this year (and likely beyond), we’ve gathered some recent consumer grocery trends that may be worth considering when planning inventory changes in the near future.

supermarket refrigerators

Survey Result: Poor quality/expired food is a primary reason shoppers stop shopping with you

This post is excerpted from our latest eBook, The Impact of Expired Products on Supermarket Sales & Shopping Behavior: A 2018 Survey Report. We recently completed a market study surveying grocery shoppers on actions they take upon finding expired food items at a grocery store. This post will examine a particular finding from the survey….

Sharing shopping experience

Survey Result: Poor supermarket experiences can go viral in your community

This post is excerpted from our latest eBook, The Impact of Expired Products on Supermarket Sales & Shopping Behavior: A 2018 Survey Report. We recently completed a market study surveying grocery shoppers on actions they take upon finding expired food items at a grocery store. This post will examine a particular finding from the survey….

supermarket meat section

Survey Result: Expired products hurt sales, not just shrink

This post is excerpted from our latest eBook, The Impact of Expired Products on Supermarket Sales & Shopping Behavior: A 2018 Survey Report. We recently completed a market study surveying grocery shoppers on actions they take upon finding expired food items at a grocery store. This post will examine a particular finding from the survey….

cheese section at a grocery store

Survey Result: Consumers Check Expiration Dates–A Lot

This post is excerpted from our latest eBook, The Impact of Expired Products on Supermarket Sales & Shopping Behavior: A 2018 Survey Report. We recently completed a market study surveying grocery shoppers on actions they take upon finding expired food items at a grocery store. This post will examine the methods used along with a…

supermarket

The Impact of Expired Products on Supermarket Sales & Shopping Behavior

This post is excerpted from our latest eBook, The Impact of Expired Products on Supermarket Sales & Shopping Behavior: A 2018 Survey Report. Despite potentially serious implications for supermarkets, the lack of solid research examining the connection between expired food and shopper behavior has largely left supermarkets in the dark about what shoppers do when…