“What’s for dinner?”
What has always been a question fraught with an overwhelming number of answers has become even more mind-boggling over the past few decades as Americans have adjusted their meals to fit dietary molds. The idea of “dieting” first became mainstream after World War II, when charts emerged that proclaimed there were ideal weights for individuals depending on their heights.
With so many options available to today’s consumer, it’s safe to say that the choices they make about what to buy and where to buy it are intentional. Shopping is no longer all about convenience. In fact, there are many factors that influence a shopper’s decision to purchase from you: including their alignment with your company’s values.
So much of what a consumer does from day to day takes place online. They shop online, communicate digitally, use connected voice assistants in their daily routine, and expect their phones to be within arms’ reach at all times.
Here’s the million dollar question: Is it really worth it to have a brick-and-mortar store in this digital age? All signs point to yes.
In 2019, supermarket professionals need to keep up with news, research, and best practices from their fast-changing world more than ever. We’ve assembled the top industry publications for grocery professionals and listed them here in one place, with some helpful notes on each and a subscription link to help you get the news you need….
Recent research found 51% of shoppers expect a remaining shelf life of eight (8) or more days if paying full price for perishable food products, while 73% said they expected at least 15 days on non-perishable (center store grocery, OTC/Vitamin) products. The study done by UW-Whitewater in partnership with Date Check Pro provides grocers with a rare insight into how expiration dates and shelf life impact a shopper’s willingness to pay.
If you work in a grocery store, you’ve seen it. The customer or employee standing on the bottom shelf in order to reach the product in the back of the top shelf. Try as you must, you train, remind, and remind employees again that it isn’t safe. That they need to get a step stool. Yet, when it comes to helping a customer, nobody wants to make them wait that long. And so, the disregard for safety prevails. That’s where Medll Innovations EZ-Reach tool comes in.
When it comes to choosing how a store, or even if, a store should markdown products expiring soon, there are many options to choose from and factors to consider. Are your shoppers drawn by big savings, or is the focus more on an upscale shopping experience? How much product will need to be marked down in any given week? Will you use the same strategy across all departments, or vary it based on storage requirements? Just to name few.
Expired products spring up in every corner of a grocery store. Yet, there are key areas with a higher than usual density. These hot spots must remain top of mind to ensure a quality and fresh shopping experience. And while many of the influencing factors remain outside of a stores control – such as seasonality and declining category sales – how a store learns from these losses and improves management is paramount.
Since the emergence of the cryptocurrency Bitcoin, industry publications have touted its underlying its ledger system, blockchain, as a revolutionary technology poised to change the way commercial transactions and other vital processes are handled.
But if you’ve tried to wrap your heads around exactly what blockchain is, or how it works––let alone how it can impact the grocery world––you’ve likely realized it isn’t a technology that’s easily explained in the short blurb we’d like it to be.
In today’s rapidly-changing grocery environment, supermarkets––especially those in high-competition areas––are investing in new ways to stand out and provide a unique experience for customers.
Of course, taking any significant step in a new direction can bring just as much anxiety as it does excitement. Company leaders want to make sure they’re investing in more than just hype. They need to make decisions informed by hard data and reliable market intelligence.