The rules of retail are changing – and you’re probably tired of hearing about it.
Customer loyalty used to be a given if you were located in a typical suburban area. Shoppers weren’t able to easily access your competitors, and yours was the store that happened to be on their drive home. Now, customers are just a few clicks away from their material desires (including grocery items!), and many industry experts have predicted the fall of brick-and-mortar retailers.
The phrase “company culture” brings to mind a certain image of professional utopia. Tech companies with large-scale campuses where employees can take naps in pods or indulge in free beer when happy hour hits, exclusive personal development seminars led by world-renowned speakers, and over-the-top employee recognition traditions all bring the idea of a “perfect” company culture to life.
Many retail operations are created with the business in mind. We have implemented procedures in order to make our stores run more efficiently, and in a more cost-effective manner. When we originally put together those processes, we were considering how the business would be affected by the results.
That mindset is being flipped on its head as we get closer to 2020. The focus of supermarkets across the country needs to shift, placing the spotlight on our customers instead of our internal workings.
One of the most-discussed trends in retail is the collective shift toward seeking customer loyalty over a one-time sale. There’s good reason for the conversation: according to a study by Edelman, loyal customers will spend up to 67% more with your brand than new customers. It’s not about bringing new faces into your store in 2019 – it’s about convincing them to keep coming back.
Grocers are aware of the impact of customer loyalty, and are turning to unique business strategies in order to develop that connection. One such strategy is becoming food waste-free.
When it comes to maintaining a successful retail business in 2019, all roads lead back to transparency. We’ve entered a phase of consumer behavior in which honesty is valued even above traditionally prioritized factors like price and brand recognition. As a grocer, this means that you must change your business practices in order to fit this new standard. Without customer transparency, you may not be able to garner customer loyalty – and that could mean the end for your business.
“What’s for dinner?”
What has always been a question fraught with an overwhelming number of answers has become even more mind-boggling over the past few decades as Americans have adjusted their meals to fit dietary molds. The idea of “dieting” first became mainstream after World War II, when charts emerged that proclaimed there were ideal weights for individuals depending on their heights.
With so many options available to today’s consumer, it’s safe to say that the choices they make about what to buy and where to buy it are intentional. Shopping is no longer all about convenience. In fact, there are many factors that influence a shopper’s decision to purchase from you: including their alignment with your company’s values.
So much of what a consumer does from day to day takes place online. They shop online, communicate digitally, use connected voice assistants in their daily routine, and expect their phones to be within arms’ reach at all times.
Here’s the million dollar question: Is it really worth it to have a brick-and-mortar store in this digital age? All signs point to yes.
In 2019, supermarket professionals need to keep up with news, research, and best practices from their fast-changing world more than ever. We’ve assembled the top industry publications for grocery professionals and listed them here in one place, with some helpful notes on each and a subscription link to help you get the news you need….
Recent research found 51% of shoppers expect a remaining shelf life of eight (8) or more days if paying full price for perishable food products, while 73% said they expected at least 15 days on non-perishable (center store grocery, OTC/Vitamin) products. The study done by UW-Whitewater in partnership with Date Check Pro provides grocers with a rare insight into how expiration dates and shelf life impact a shopper’s willingness to pay.