The grocery industry has faced its fair share of challenges over the past few decades. Digitization has caused many shoppers to adjust their purchasing habits in favor of e-commerce solutions, technology has raised the stakes on in-store personalization, and a renewed focus on sustainability has raised standards for grocers across the country.
A new year brings new consumer grocery trends, and, now that 2019 is in full swing, grocers could be left wondering if their inventory is up to date. Are they prepared for the onslaught of customers who are going to seek out specific food categories and products in order to keep up with popular diets and wellness trends?
If we could look into a crystal ball and predict upcoming retail trends, well, we probably wouldn’t be here writing this blog post.
Though we don’t have psychic abilities, we do have the power of research on our side. After spending time with some of retail’s most influential experts at National Retail Federation’s Big Show 2019, we are fairly certain of the direction that retail is headed this year.
The world of retail is ever-changing. With each year comes a new host of strategies and tactics to consider, new ways to understand consumer thoughts and purchasing habits, and new technology that sets out to make us more efficient and effective.
The one event that sets the stage for the upcoming year in retail is the National Retail Federation (NRF) Big Show, which just concluded its 2019 event. While we took away many lessons about how grocers should adapt to changes within the world of retail, there were a few overarching takeaways that we wanted to call out that affect the entire industry.
The annual National Retail Federation (NRF) Big Show is a prime opportunity for grocers to come together, share knowledge, and ideate on growing trends and ways to capitalize on them in the upcoming year. Executives from some of the world’s largest retailers take the stage and share their expertise, providing attendees and exhibitors with enough takeaways to spur strategic decisions throughout the year, and create products, campaigns, and content that inspires consumers and drives industry innovation.